Why a Meeting Place and not a simple Convention?
Because you have an entire destination, rather than just a hotel, at your disposal.
It will be an area completely invaded by the event, your brand and your values.
A «brand invasion» that involves the locations in which the rally takes place and the meeting sessions where you will be the absolute protagonists of the territory that will welcome you with the same attention as a sporting or cultural event, for a few days.
This can really be called an "event" and your guests will be the undisputed protagonists.